Patient Design : their Top5 expectations in ehealth web

Patient Design

Patient Design! surely  have you heard about it if you are a healthcare professional: give the patient a voice in the development of the care environment. Patient are usually excluded from the service process (communication, information…) while healthcare professionals build a doctor-centered health system.

Paternalist systems collapses in all areas of the economy, services and political systems and the final one which needs to change its customer relationships is the health system. Doctor will tell you : « Oh no!! patients need to be in charge of their responsibility ». In fact it’s true, we are all responsible of our health, but we aren’t responsible of the impact of environment, financial fluctuations, disruptive technology and the doctors need to be updated to be sustainable since medical tourism and flawless information shareness exists.

Healthcare professionals but not media or digital professionals ? Indeed, doctors meet issues about digital strategy whether it’s about quality and investment. They need the best practice on internet to be congruent with best medical practices.

Quality of the content in web codes

Create content when we are doctors is a routine : scientific articles, posters… but they aren’t usually fit to best practice of writing on internet (community manager reference). To be medical content SEO-fit, we need to be always advised about search engines (google, yahoo…) and you have 2 choices : whether you ask a digital professionals or you need a health wordpress-like website  with best practices and regulations requirements.

Spread and expand with social media

Leverage your expansion with social media to improve your visibility, marketing, and patient acquisition. Whether it’s in local community or in global world competition, it’s a major tool : 70% of patients have already searched on internet before a consultation.

Patient design is meet your patients : easiest way is on social media.

Track your effectiveness and expansion with CTAs

Create and go-campaign are the 2 steps before testing. Testing is fundamentally the tool which allows you to improve your strategy and find your best niche (surgery procedure, new techniques…)

Analytics for conversion should be your first objective and not your ego. Drop your ego and go for effectiveness !

Interactivity with patient and social media tool

Internet gives an echo to your voice but mostly important is patient voice. When your patient gives you feedback through their blog, opinions on reference sites, even create cool contents to thank you, your visibility is boosted. Make the changes based on this criteria and you’ll success your marketing campaign.

Health User-experience

To be user-experience doctor in user-experience healthcare facility through designed medical services confirms your professionalism and your attention to details : it reflects your relevant information and medical acts you deliver to your patients.

Best standards of Patient design is user-experience!

Connect a free EHR to a patient portal : HIPAA regulations