Patient Design : their Top5 expectations in ehealth web
Patient Design! surely have you heard about it if you are a healthcare professional: give the patient a voice in the development of the care environment. Patient are usually excluded from the service process (communication, information…) while healthcare professionals build a doctor-centered health system.
Paternalist systems collapses in all areas of the economy, services and political systems and the final one which needs to change its customer relationships is the health system. Doctor will tell you : « Oh no!! patients need to be in charge of their responsibility ». In fact it’s true, we are all responsible of our health, but we aren’t responsible of the impact of environment, financial fluctuations, disruptive technology and the doctors need to be updated to be sustainable since medical tourism and flawless information shareness exists.
Healthcare professionals but not media or digital professionals ? Indeed, doctors meet issues about digital strategy whether it’s about quality and investment. They need the best practice on internet to be congruent with best medical practices.
Quality of the content in web codes
Create content when we are doctors is a routine : scientific articles, posters… but they aren’t usually fit to best practice of writing on internet (community manager reference). To be medical content SEO-fit, we need to be always advised about search engines (google, yahoo…) and you have 2 choices : whether you ask a digital professionals or you need a health wordpress-like website with best practices and regulations requirements.
Spread and expand with social media
Leverage your expansion with social media to improve your visibility, marketing, and patient acquisition. Whether it’s in local community or in global world competition, it’s a major tool : 70% of patients have already searched on internet before a consultation.
Patient design is meet your patients : easiest way is on social media.
Track your effectiveness and expansion with CTAs
Create and go-campaign are the 2 steps before testing. Testing is fundamentally the tool which allows you to improve your strategy and find your best niche (surgery procedure, new techniques…)
Analytics for conversion should be your first objective and not your ego. Drop your ego and go for effectiveness !
Interactivity with patient and social media tool
Internet gives an echo to your voice but mostly important is patient voice. When your patient gives you feedback through their blog, opinions on reference sites, even create cool contents to thank you, your visibility is boosted. Make the changes based on this criteria and you’ll success your marketing campaign.
To be user-experience doctor in user-experience healthcare facility through designed medical services confirms your professionalism and your attention to details : it reflects your relevant information and medical acts you deliver to your patients.
Best standards of Patient design is user-experience!
Connect a free EHR to a patient portal : HIPAA regulations
Like healthcare facility which is 24/7 opened through multiple ways (front, backdoors, emergency, insurances…), website offers multiple doors to their network, storage data. All this information has to be protected through HIPAA to guarantee medical data confidentiality.
Hippocrate, free EHR to create your health websites
Hippocrate protects your confidential data and documents with one of the most advanced military-grade encryption, password authentication and security technologies available. This high standard of security ensures that all your authorized users’ activities in the cloud-based workspace stay highlyconfidential, in your total control, are reliably protected and are fully compliant with ICD10, NCBI, US HITECH & HIPAA Act
Hippocrate has a huge social impact, to improve the quality of disease treatments and discovery (Disrupt Africa)
Hippocrate is the first Big Data Medical platform able to analyse the human genome in a few seconds (Baraka Bits)
Hippocrate is actually your best Patient Design tool to reach your patients !